![]() ![]() Zef musicians use rap technics and hip-hop style typically associated with black South Africans in their music. So we kind of embraced that.” In essence, the common “zef” style has gained a new sense of “cool” in modern day South African society. It’s not having money, but still fokken having style. ![]() People say trashy it’s not really trashy. Zef has been an insult for long in South Africa…The thing is, the word kind of started transforming about 10 years ago…It’s like, kind of bad, but kind of like this apocalyptic debris that we’ve stuck together. ![]() In an interview with Michael Mechanic of the website Mother Jones, Die Antwoord front man “Ninja” describes the transition of “zef” from a derogatory term to one of cultural flair and style: “Zef is South African underdog kind of style. (Wikipedia, “Zef”) Various cultural mechanisms such as bl ogs, websites and musical artists have emerged that actively promote Zef culture, among them the band “Die Antwoord.” However, upon a closer look at Die Antwoord, troubling questions emerge: How, exactly, does the (now international) music sensation Die Antwoord contribute to the Zef community and what role does it play? Is it in fact a symbol of true Zef culture and does it actively enrich the Zef identity through the proliferation of Zef style and language? Or, does Die Antwoord simply seem to make use of the Zef culture it claims to be a part of to further its image?ĭie Antwoord Band Members Yolandi Vi$$er and Ninja. Die Antwoord, Zef Slang and the Zef Image: A True Representation of Zef Culture or a Self-Promoting Parody? AnonymousĬultural scholars have long been interested in the question of White identity in a post-apartheid South African World, especially in the wake of the new cultural movement known as “Zef.” Zef, previously seen as a derogatory term used to describe “common” people, is now seen as a cultural movement and identity that seems to almost glorify and paint the “common” and “white-trash” citizens of South Africa as persons more closely attuned to the newly merging white and black societies. ![]()
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